SmartRestart
Old Audience:
+Interests - Computers
+Responsibilities - making sure the computers are safe & secure
+Prejudices -  believing they will not behave that way on thier own
+Loyalties - To PCs
+Fears - customers will be dissatisfied with thier computers
+Assumption - that you will be installing on a "customers" computer

Demo:
+Education- Some kind of computer knowledge
+Occuption - Computer professional
+INtelligence - Book smart
+Skills - computer skills
+Life experiences - bad previous experience with an unprotected PC

Behavioral:
+Social Influence - the decision-maker when it comes to PC software

Geographic:
+CES Attendee

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New Audience:
Psychographic:
Interests - Learning to use a new computer
Prejudices - 
Loyalties - To PCs
Fears - Worries about it costing a lot
Goals - To learn to use the computer
Outlook - Doubtful it will work as advertised

Demographic:
Education - High school
Family - With children
Marital Status - Married
Occupation -  something NON-computer related
English as a first language-  yes
Generation - americanized
Income - Democratic middle-class (75k/yr)
Age - 30-60
Social Personality - Someone who is willing to try using a computer


Behavioral:
Family Reputation - Average, normal, middle-class
Hobbies - Learning to use the internet
Social influence - average small group of friends and aquantences

Geographic:
In the USA
Not attending CES
At the computer store checkout counter